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5 Reasons You Should Visit the Sydney Beauty Expo 2018

5 Reasons You Should Visit the Sydney Beauty Expo 2018

The Sydney Beauty Expo 2018 – an event that’s a “must” save on your calendar if you’re in any way interested or involved in this sector. Why? Not only is the expo huge and a lot of fun, but it’s also the best place to see everything related to the beauty industry under one roof.


Sydney Beauty Expo ICC 2018


Your time and your ticket will be well worth it for many reasons, including these:




Are you looking for new products or services? Do you want to check you are on track with how to run your own business? Do you need some inspiration or new ideas?


There will be around 250 exhibitors at this year’s expo with everything needed to bring out the best of people from top to toe. It’s all there - products, equipment, accessories, furniture, lighting and backdrops (and yes, that’s us!)


 Sydney Beauty Expo ICC Sydney 2018




Workshops and education sessions are on offer throughout the two days. You can learn new skills or upskill, or get a head start on specific new beauty industry techniques and trends.


If you want to increase your sales and promotions, there are speakers and seminars focused on how to give your brand and your business a boost. Do you love the creative side, but the corporate stuff not so much? You’ll also find people with advice on strategies to maximise people, time and money management.


Sydney Beauty Expo ICC 2018




With a full range of big and small businesses under one roof, the opportunities for developing new contacts are huge. If you’re looking for new suppliers, manufacturers, or people to connect with, you’ll find representatives from both Australian and global brands. You never know what future collaborations may eventuate down the line.


Sydney Beauty Expo ICC 2018



Are you just starting out or looking for some exposure for your own particular brand of creativity? Get some exposure yourself! There are two competitions running over the expo weekend – one is for nail art, and the other one is for makeup artists. Each competition has a range of categories in each craft to cater for different levels of expertise, themes, and specialities. Entries in both competitions are professionally judged, and visible to all other attendees of the expo. 


Sydney Beauty Expo ICC 2018




No expo experience is ever complete without the inclusion of a few expo-only exclusive offers. You’ll be able to save on a range of products and equipment and try out services on offer. Exhibitors not only give onsite demos to understand how items are developed for use; many will sometimes launch new product samples at expos.


As for us, Spectrum Aurora products offer lighting solutions for hair and makeup artists, background effects, photography, and video creation. We will have a team on hand to help you over the two days - Alyssa, Patrick, Heloise, Roberto and Christine.


 Sydney Beauty Expo ICC 2018


Come and see us for professional advice on which of our types of ring lights or sidelights will be best for your needs.



The Sydney Beauty Expo 2018 is on the weekend of 8-9 September 2018 from 9.00am-5.00pm each day at the International Convention Centre (ICC) Sydney, Darling Harbour. We’ve got a fantastic spot near the centre of the venue – stand I137.


See you there!


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