About Us

It was always in Christine and Rob’s plan to create their own brand of photo and video equipment products catering to content creators.

The entrepreneurial duo – who happen to be partners in business AND love – were already busy running a thriving store, Hypop. Their head office was in Sydney's creative hub of Alexandria, also home to their resident office dog, Kenji, and an amazing team.

As an online destination, Hypop was a hit with industry professionals and business owners because it offered a curated and large range of quality brand items from Australia and overseas.

But then the social media revolution happened.

It quickly became clear that digital content creation and marketing by everyday people was here to stay. For many, it had become the single biggest way to promote their personal brand, or company.

Spectrum emerged in 2015 as an Australian owned and operated in-house brand. Today, we specialise in lighting and paper backdrops, particularly for the beauty and make up industry, and a range of other sectors too.

We're so excited that our ring lights have been used by some of the biggest names in the beauty industry (Sephora, Maybelline and Benefit, to name a few). They're also endorsed by many popular social media influencers such as Pia Muehlenbeck, Lilymaymac and Nadia Bartel. And celebrities such as Sofia Richie, Roxy Jacenko, Cheryl Maitland and Jodi Gordon.

Our Vision

Our aim has always been for quality photography and video making to be accessible and affordable for everyone. As a brand, we encapsulate confidence, boldness and always seeing the positive side to every scenario.

We're here to bust the myth that you need expensive equipment to capture moments well, especially for commercial purposes. Because you don't. We love the fact that our products also assists everyday people to create important messages easily and instantly!

What We Care About

To us, Spectrum is all about hard work and a passion for photography.

Our team is young, energetic, fun and tech savvy. We're fast paced and up to date with latest trends. We also come from photography, video or styling backgrounds ourselves, across a heap of industries. This means we're able to provide real-world expert advice for your creative shoots.

A lot of businesses talk about going the extra mile. We really do it, going above and beyond with our customer service. Nothing is too challenging for us in our quest to help our customers share their stories.

We're also proud of the fact that we develop and produce our own products. Our involvement throughout means that warranty and repair support is typically better with us than elsewhere.

Spectrum has come a long way since the early days, mostly thanks to you - the content creators. We encourage you to "Illuminate and Create" and welcome you to "Share Your Story"!