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How to Take the Perfect Instagram Selfie: Dos & Don'ts

By Nikki Lalor For Spectrum
PUBLISHED: September 10, 2018

Unbeknownst to some, there is an art form involved in taking the perfect selfie for Instagram. Whether you’re an up-and-coming influencer or like doing stuff for the ‘gram, aim high with your selfie game.

 

We’re here to help you keep your snaps on-point and Instagram-ready with our list of handy tips covering selfie do's and don’ts.

 

Ready to get snap happy?

 

Dos

 

LET YOUR NATURAL BEAUTY SHOW 

We’ve all seem them, selfies by otherwise beautiful women who have caked on so much make-up that it’s hard to see what’s underneath it all.

 

Don’t be that girl. Instead, let your natural beauty shine through. Keep your makeup natural and minimal. This is particularly important for beach shots. After all, no one really wears a full face of makeup to splash about in the waves – we hope!

 

Spectrum Aurora Ring Light

 

LIGHT UP YOUR LIFE WITH THE PERFECT LIGHTING

 

You are beautiful and radiant, and your photos should be too. Choose to take your selfies in naturally well-lit areas. But do pay attention to shadows, heavy dark and light areas might make you look older or drawn.

 

To really take your selfies up a level, harness the power professional photographers have by using a ring light. Our Firefly ring light fits over your mobile phone and gives you the kind of professional-looking results your followers will be jealous of.

 

Check out what the Daily Mail had to say about the power of our ring lights.

 

 

Girl taking photo of herself using Spectrum Aurora Firefly

 

PICK YOUR ANGLES

 

You know your face and body better than anyone. If you’ve got a definite good side, do play to your strengths.

 

Remember to angle the camera carefully; you don’t want to give yourself a double chin when you don’t actually have one.

 

Model against multiple coloured backdrops

 

MIX THINGS UP WHEN IT COMES TO YOUR BACKGROUNDS

 

Choose interesting colours, textures, and patterns for your next selfie. Take a look around you; inspiration can be anywhere. See that wall of funky graffiti? Perfect for an exciting and edgy shot. Those palm fronds by the beach? Ideal for a nature-inspired selfie.

 

And a few don’ts...

 

Set yourself apart from the pack on Instagram by avoiding these serious selfie crimes.

 

Rihanna doing the duck face

 

THE DUCK FACE

 

Kissy face, pouty face, duck face, or whatever you prefer to call it, this pose is out. This look had its very brief heyday in the early noughties, and we’ve evolved since then.

 

Trying too hard to be sexy is never sexy. Try smiling instead, or keep your lips natural.

 

Overexposed Selfie

 

OVEREXPOSE YOURSELF

 

We’re not referring to light levels here, although overexposed selfies are also a no-go zone. What we mean is try not to show off every single inch of skin you have in every selfie.

 

Of course, there’s nothing wrong with the occasional bikini-clad shot. And we encourage you to celebrate your body, we know you’ve got it, so by all means, work it.

 

But, there’s a fine line between sexy and attention-grabbing validation tactics. Hit the right balance by posting some selfies of yourself clothed, and some with a bit of skin showing every now and again.

 

REPETITIVE SHOTS

 

There’s no real need to post 15 versions of the same selfie within the space of 10 minutes. At best you’ll bore your followers, at worst you’ll lose them.
Instead, keep each selfie you post unique and exciting. Your followers will love you for it.

 

 

BATHROOM MIRROR SELFIES

 

It’s rare that a mirror is perfectly clean and makes for the ideal selfie backdrop. And it’s rarer still that a mirror selfie looks good.

 

These snaps have also become a bit of a cliché. Yes, we know Kim K did it, a few times. But you can do better. Head outside instead and find something prettier than a splattered mirror to work with!

 

Want to upgrade your selfie game? Check out our latest range of selfie phone ring lights here including our BRAND NEW Gold Luxe and Diamond Luxe Selfie Phone Ring Lights!


5 Reasons You Should Visit the Sydney Beauty Expo 2018

By Nikki Lalor For Spectrum
PUBLISHED: August 28, 2018

The Sydney Beauty Expo 2018 – an event that’s a “must” save on your calendar if you’re in any way interested or involved in this sector. Why? Not only is the expo huge and a lot of fun, but it’s also the best place to see everything related to the beauty industry under one roof.

 

Sydney Beauty Expo ICC 2018

 

Your time and your ticket will be well worth it for many reasons, including these:

 

SEE WHAT'S OUT THERE

 

Are you looking for new products or services? Do you want to check you are on track with how to run your own business? Do you need some inspiration or new ideas?

 

There will be around 250 exhibitors at this year’s expo with everything needed to bring out the best of people from top to toe. It’s all there - products, equipment, accessories, furniture, lighting and backdrops (and yes, that’s us!)

 

 Sydney Beauty Expo ICC Sydney 2018

 

LEARN NEW SKILLS AND TECHNIQUES

 

Workshops and education sessions are on offer throughout the two days. You can learn new skills or upskill, or get a head start on specific new beauty industry techniques and trends.

 

If you want to increase your sales and promotions, there are speakers and seminars focused on how to give your brand and your business a boost. Do you love the creative side, but the corporate stuff not so much? You’ll also find people with advice on strategies to maximise people, time and money management.

 

Sydney Beauty Expo ICC 2018

 

EXPAND YOUR NETWORKS

 

With a full range of big and small businesses under one roof, the opportunities for developing new contacts are huge. If you’re looking for new suppliers, manufacturers, or people to connect with, you’ll find representatives from both Australian and global brands. You never know what future collaborations may eventuate down the line.

 

Sydney Beauty Expo ICC 2018

 

SHOW WHAT YOU CAN DO


Are you just starting out or looking for some exposure for your own particular brand of creativity? Get some exposure yourself! There are two competitions running over the expo weekend – one is for nail art, and the other one is for makeup artists. Each competition has a range of categories in each craft to cater for different levels of expertise, themes, and specialities. Entries in both competitions are professionally judged, and visible to all other attendees of the expo. 

 

Sydney Beauty Expo ICC 2018

 

GET GOOD DEALS

 

No expo experience is ever complete without the inclusion of a few expo-only exclusive offers. You’ll be able to save on a range of products and equipment and try out services on offer. Exhibitors not only give onsite demos to understand how items are developed for use; many will sometimes launch new product samples at expos.

 

As for us, Spectrum Aurora products offer lighting solutions for hair and makeup artists, background effects, photography, and video creation. We will have a team on hand to help you over the two days - Alyssa, Patrick, Heloise, Roberto and Christine.

 

 Sydney Beauty Expo ICC 2018

 

Come and see us for professional advice on which of our types of ring lights or sidelights will be best for your needs.

 

SO, WHERE & WHEN? 


The Sydney Beauty Expo 2018 is on the weekend of 8-9 September 2018 from 9.00am-5.00pm each day at the International Convention Centre (ICC) Sydney, Darling Harbour. We’ve got a fantastic spot near the centre of the venue – stand I137.

 

See you there!


How to Take Photos of New Tattoos and the Best Ring Light for Tattoo Artists?

By Nikki Lalor For Spectrum
PUBLISHED: May 01, 2018

Everybody knows that it can be quite a challenge to take good quality photos of fresh tattoos. The reason behind this is because the skin where the new tattoo was created will become swollen, forcing it to give off a red throbbing glistening shine all over the tattoo design, which makes it difficult for anyone to capture the real beauty of the tattoo with their camera.

 

Tips on How to Take Photos of Fresh Tattoos


Although it may be tough to take good quality photos of fresh tattoos due to the swollen skin and the accompanying glare that it produces, the problem can be easily remedied by adopting the following simple techniques and tips mentioned below.

1. Clean the Tattoo to Eliminate or Minimise the Swelling and Redness of the Skin

Before taking photos of the newly created tattoo, soak a few paper towels with Bactine or any topical antiseptic and place them on the fresh tattoo. Allow the paper towel to sit on the fresh tattoo for a while.  After 5 to 10 minutes, remove the soaked paper towel and clean the tattoo with a bit of soap and water and then wipe the tattoo dry with clean wipes.

spectrum aurora ring light for tattoo artists and tattooist

Cleaning the fresh tattoo and wiping it dry will help in getting rid of the redness in the tattoo and swelling of the skin, making it easier for you to eliminate any glares on the photo that you are going to take and enabling you to capture the real beauty of the tattoo design.

2. Adjust Your Camera to the Appropriate Settings

Even though we reduced the redness and swelling of the fresh tattoo by cleaning it with a topical antiseptic, we still need to make sure that our camera settings are set appropriately in order to take the best quality photos possible.

To help you out in accomplishing this task, here are a few tips on how to set and use your camera properly when taking photos of new tattoos.

  • It is advisable to learn the settings that are available on your camera. You can do this by taking lots of pictures while experimenting with different settings so that you can find the perfect blend that you need to produce quality photos of the tattoos that you create.

  • Utilise low aperture settings in order to focus your frame on the actual tattoo and minimise the focus on any unwanted background on your photo.

  • If you are using a cheaper camera, you can take the photo from a distance and just “zoom” the lens as far as allowable in order to produce the same effect as utilising low aperture settings in more expensive cameras.

  • Use aperture priority settings when available so that your camera would automatically handle the shutter speed when you take photos of your tattoos.

spectrum aurora ring light for tattoo artists and tattooist

3. Make Sure You Have Proper Lighting Available

The most important aspect when taking photos of fresh tattoos is your lighting setup. Your lighting source can be the natural light that you get from your window or the spotlight that you installed in your ceiling. It really depends on the style and the feel that you want to bring into your photos. Some tattoos look better with natural lights and others with more dramatic lights. The key is to find the perfect balance of lighting so that the pictures that you take will come out bright and crisp.

To give you some ideas on how to use light sources properly when taking photos, here are a few guidelines that you can follow.

  • It is always a good idea to adjust the position of your light source into different angles in order to eliminate shadows and glares that may affect the quality of the photo that you are taking.

  • Utilising softbox lighting allows you to shoot forward light that bounces back into a reflective surface, producing a diffused light that is pleasant and soft.

  • Position your lighting source closer to the subject so that the light emitted can wrap around the tattoo more efficiently, thus producing better quality photos.

By following the tips and guidelines stated when taking photos of new tattoos, you can easily solve the glare and swelling problems that can ruin the photos that you take from the tattoos that you have created, enabling you to produce beautiful pictures of fresh tattoos that you can use to make your business more successful.

spectrum aurora ring light for tattoo artists and tattooist



Dental Photography - Taking Photos for Your Social Media Portfolio

By Nikki Lalor For Spectrum
PUBLISHED: May 01, 2018

Nowadays, building a portfolio for your dental practice is critical to the success of your career as a dentist. Gone were the days when you just have to establish a dental clinic and clients will flock from everywhere in order to obtain your services. Competition among dentist has been tight these past few years and the only way to stand out among the rest is to create an outstanding clinical portfolio that you can use to advertise your skills and competence in the field of dentistry.

Despite that fact, some of the skilled dentists in the field are having a hard time in their career just because they do not have the knowledge in taking quality pictures of their work and thus are unable to properly showcase their talent and expertise in their field.



How to Take Dental Photos for Your Social Media Portfolio

Taking photos for your social media and clinical portfolio should not be difficult if you have the right equipment and the proper knowledge to use them in order to obtain high-quality pictures that you can use to correctly represent your work.

The basic equipment that you need in order to take quality photos are the following:

  • A plain blue or black background board that you can hang on your wall (for taking patient’s profile photos that you can use for your presentations)
  • A camera or a phone that takes high-quality pictures
  • Dental mirrors
  • Retractors
  • Dental contrasters
  • A good lighting source

Make sure that all your equipment and gear are properly sanitised for the safety and hygiene of your patients.

Taking a Patient’s Profile Photo

To take a patient’s profile photo for your presentations and clinical portfolio, make the subject stand against the black or blue background board and use your lighting source to provide lighting for the photo shoot. Adjust the position of your light (Spectrum Aurora ring light, softbox or any other lighting source) to ensure that the subject is well lit.

 

Adjust the angle of your camera and compensate for any glares or shadows that you may see on your camera screen. Take multiple shots from your camera and adjust your camera settings and angle if needed until you get the shot that you are looking for.



spectrum aurora ring light dental whitening teeth photography

Taking Photos of Your Patient’s Teeth

Now for taking the actual photos of your patient’s teeth, instruct your patient to sit comfortably in the dental chair and position your light above the subject’s mouth. You can use a cloth, a paper or a clear plastic bag to cover your light source if you want to diffuse the light coming from it.

 

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Use the retractors to widely open the subject’s mouth, so that you can take accurate shots of the teeth that you want to take a photo of. You can alternatively cut a plastic retractor at 45 degrees angle to make it easier to use.

 

spectrum aurora ring light dental teeth photography whitening

 

Position your camera above the patient’s mouth and adjust your angle in order to capture the teeth that you want to take a photo of. Use mirrors and dental contrasters to get a better shot of the teeth and adjust your lighting and camera accordingly to avoid glares and shadows. Review the photos that you take every time that you take a picture and retake the photo if needed.

 

spectrum aurora ring light dental teeth photography whitening

 

Taking photos for your clinical and social media portfolio should not be difficult as long as you have the proper gear and knowledge to accomplish it.

One important thing to put into mind is that the secret to taking quality photos of your patient’s teeth is not always about the gear and equipment that you use but the lighting that you get when you take your photo.

 

spectrum-aurora-ring-light-australia-led-dental-whitening


Best Ring Light for Hair Salons and Other Lighting Options

By Nikki Lalor For Spectrum
PUBLISHED: April 30, 2018

If you are a hair stylist or have worked at a hair salon or barbershop, then you have definitely experienced moments when you were proud of your work and you wanted to take a picture of your client’s haircut for your portfolio.

 

WATCH ADILLA COLAB HAIR SALON VIDEO BELOW:


Unfortunately, you realised that the whole process will take a little bit longer than you expected and as a result, you were forced to just take a quick few shots from your camera and thus, were unsatisfied with the outcome of the photos.


The truth is that it can be quite difficult to take quality photos of your customer’s haircut when you are short on time and your next client is waiting on the sideline. Luckily, there are a variety of things that you can do to significantly improve the quality of the photos that you take for your salon in this type of scenario.

 

spectrum aurora led ring light australia hair salons stylist dresser sydney

 

A Good Lense for your Camera or Portrait Mode for iPhones

If you're fortunate enough to have an iPhone 7 Plus, an iPhone 8 Plus, or an iPhone X, then you have probably played around with Portrait Mode, and if you have an iPhone X, then may have tested the portrait selfies and Portrait Lighting. Portrait Mode allows a standard photo of someone into an almost DSLR-quality photo.

Contrary to the belief of others, it is more suitable to invest in good lenses rather than purchasing an expensive camera body. Using fast plain lens will create a nice background blur on your photos and will make the subject of your photos stand out better.


spectrum aurora led ring light australia hair salons stylist dresser sydney

 

Use Appropriate Settings for Cameras
Making sure your camera is set to aperture priority mode will enable you to better control the focus of your frame, which allows you to scan through the background of your subject out-of-focus by using a wider aperture.

spectrum aurora led ring light australia hair salons stylist dresser sydney


Utilise Suitable Items as Your Background
Alternatively, if you don’t want to blur your background out with a wider aperture listing and you just want a solid background for your photos then you can use suitable items in your salon, such as the portable hair salon banner that is used for advertising to serve as the background for your photos.

 

spectrum aurora led ring light australia hair salons stylist dresser sydney


Make Sure You Have Proper Lighting Available
Lighting is important when taking photos and while we always prefer to use natural lighting, it just isn’t always possible in every scenario. Having the  Spectrum Aurora ring lights available in your salon will definitely provide you with the perfect light that you need to take your beautiful photos.


To give you more ideas on how to use lighting properly, here are some guidelines that you can follow when using a Spectrum Aurora ring light.


  • Position your subject away from the wall or your background to avoid shadows and to provide more details for the shoot.
  • Bring the subject ears forward into the light to produce a slimming effect on the subject’s face and neck
  • Pose the subject’s hair by smoothening flyaway, spacing it evenly, and filling in thin spots
  • Before taking the shot, remember to keep still and give the camera time to focus before shooting
  • Use a ring light diffuser to soften and evenly distribute the light on the subject
  • Always take multiple shots so that you can capture the highlights of the subject’s best features

spectrum aurora led ring light australia hair salons stylist dresser sydney


In addition to the guidelines mentioned above, here are other tips that you can follow when taking photos in your hair salon.
  • Keep your light focused on the subject
  • It is advisable to shoot wide and just crop the photo later so that you won’t miss any good details
  • Focus your shot on the nearest eye and not on the hair for a more sharper and professional look on your photos.


By following these simple steps and guidelines when taking photos for your hair salon, you can rest assured that you can dramatically improve the photos that you take and therefore increase your hair salon sales from these enticing photos that you can add to your portfolio.


What is a Ring Light - Spectrum Aurora

By Nikki Lalor For Spectrum
PUBLISHED: April 08, 2018

Have you ever wondered how most of the beauty photographs and videos that you have seen lately are well lit and of high quality? Well, if you thought that the reason behind this is because they are using a very expensive type of camera then you are definitely wrong. Most of these photographers and video creators are able to produce these high-quality videos and photographs simply because they utilised a unique lighting equipment called the ring light.

 

Typically, a ring light is an easy-to-use multipurpose lighting tool that enables users to obtain a source of uniform light that comes directly from the point of view of their cameras. This lighting device is usually made from a single circular fluorescent bulb or several connected small LED lights that form the shape of a circle.


spectrum-aurora-professional-led-ring-light-australia-make-up-sydney-1
The Spectrum Aurora ring light is perfect for emphasising details, photography, filming, make up application, macro photography or generating colour effects.

WHY USE A RING LIGHT?

Ring lights were originally developed for medical and dental purposes. However, due to its wide potential capabilities, the ring light was adapted for various commercial usages that include the following:

1. For Emphasising Details

Due to its design and structure, ring lights are perfect for emphasising details on photographs and videos. The ring lights circular design allows users to use their cameras in between the hole of the ring light enabling them to focus on specific details of the shoot.

 

2. Macro Photography

Using a ring light when taking pictures produces a perfectly balanced lighting that is evenly distributed on every side of the model or object that the users want to focus on.

Ring lights allow the users to create high-quality photos and videos without the burden of spending a lot of money for the shoot.

3. Generating Colour Effects

Ring lights can be easily used to generate colour effects by simply switching the regular white bulbs with different coloured lights or by applying coloured gels on various parts of the ring light.

Using ring lights to generate the colour effect technique allows the user to create colour washes that flow through various directions of the object of the shoot or video.

4. Video production

When using ring lights as the only source of lighting for a photo shoot or commercial, the ring lights produce an attractive halo shadow that brilliantly outlines the subject of the photograph or video. This provides a dramatic and professional look for filming. For a more professional looking video, soft boxes or side lights can complement the ring light such as the Spectrum Aurora Complete ring light kit or the Spectrum Crystal Luxe Side Fill Lights.

spectrum-aurora-professional-led-ring-light-australia-make-up-sydney-3
Since the growing audience of social media, creating video content has never been so easy with the development of high resolution quality camera phones. Even more popular is the use of the Spectrum Aurora ring light being used for professional lighting in Youtube videos or Instagram/ Facebook stories.

 

5. Makeup Application

Since most ring lights can produce a day light colour rating of 54000k, this source of light is perfect for make up application especially on an overcast day or when natural light is not available. 

spectrum-aurora-professional-led-ring-light-australia-make-up-sydney-9
A ring light with a 54,000 kelvin rating offers a colour temperature close to day light and therefore it is perfect for make up application when natural light is not available.

HOW TO SHOP FOR A RING LIGHT?

If you are planning to purchase a ring light for your personal or business needs then you might have a little difficulty in choosing which type of ring light to buy. 

1. Using a camera? Tablet? Smartphone?
To be able to properly choose the perfect ring light for your needs, you must take into consideration how you are going to use it. If you need a ring light to use for taking selfies on your DSLR camera or iPad then it is advisable that you purchase a ring light that is big enough to fit inside it such as the Spectrum Aurora 19" Diamond Luxe ring light or the Spectrum Aurora 19" Gold Luxe ring light

spectrum-aurora-professional-led-ring-light-australia-make-up-sydney-ipad
Need to do a selfie video or photo? No worries, the Spectrum Aurora ring light allows for filming and photography with your DSLR camera, smart phone or iPad.

2. DIY ring lights. Worth it?

You will find that there is a lot of "Do It Yourself" ring lights on Youtube videos that can be made on a budget however you will find it will be a tricky task to shop the right materials and put it together. Also you will need to make sure it is safe to use and that the lighting is consistent and can be use for long periods of time.


3. Power and Ring Light Size
The other thing to consider when shopping for a ring light is the size and power of the ring light. The higher the lumens (lm) and colour rending index (CRI) the better the lighting output and colour representation of the object being lit.  This makes a big difference especially those depending on colour accuracy such as: make up artists, tattoo artists or hair colourists. It is ideal to find a ring light that offers a dimmer knob to control the brightness. This will make your life easier as you find yourself moving the light stand to adjust the brightness. 

spectrum-aurora-professional-led-ring-light-australia-make-up-sydney-flat-lay
The 'gooseneck' allows you to control the direction of the ring light perfect for flay lay photography, tattoo artists, brow or lash specialists and many more.

4. Warranty
Double check warranties offered as they vary from retailer to retailer. As a rule of thumb, you would need at least 10 months for a purchase warranty. 

 

5. Need the ring light to cast towards the floor? 

This is especially important for anyone needing to do flat lay photography, filming artwork or crafts on a table, brow or lash specialists or tattoo artists. For this to function properly the ring light needs a part called a "gooseneck" to allow the ring light to flex as much as you need. Take note of the safety precautions in the video here.

spectrum-aurora-professional-led-ring-light-australia-make-up-sydney-5-nails
Filming your work at your office table or desk has never been so easy with your phone. Simply use the phone mount provided and film your project and post it on social media. 

 


6. Colour Temperature of the Ring Light
A warm colour temperature is typically used during photography or filming when a warm and healthy glow is required on the subject. Most ring lights have the option of changing the colour with snap on orange filters however a more convenient option is a dimmer for colour temperature which is available in the Spectrum Aurora 19" Gold Luxe ring light

7. Included Accessories
Does it come with a carry bag? A mirror? A goose neck? A stand? Phone bracket? Camera bracket? AC Power adaptor compatible to your country to plug? These are the standard accessories that a ring light should come with.

spectrum-aurora-professional-led-ring-light-australia-make-up-sydney-
The Spectrum Aurora ring light provides the most comprehensive accessories included for every ring light model. This includes the ring light, phone mount, camera mount, gooseneck, stand, mirror, AC adapter and carry bag.


8. Fluorescent Bulbs Vs LED Ring Lights

Fluorescent ring lights are considered old technology and do not have a long life span as LED ring lights. The cons with a fluorescent ring lights are that they become hot when used for long periods of time, it may produce a humming sound or flicker over time, when the bulb is broken you will need to purchase a new bulb to replace it whereas  LED ring lights don't have this issue and emits heat which maybe uncomfortable for make up application. 

 

HOW SPECTRUM AURORA RING LIGHT CAN HELP YOU? 

If you have an online presence whether its through social media or a website and you're building a brand - then a ring light will assist in providing perfect lighting for professional looking photos or videos. You can find every type of ring lights and accessories that can accommodate your various needs and requirement in our Spectrum Aurora Ring Lights page. The Spectrum Aurora ring lights have a CRI of 95+, 12 months warranty, bi-coloured lighting, comes in different sizes (13", 19", 20"), includes all the standard accessories and has an approximate life span of 80,000 hours. With Spectrum Aurora brand you get the best quality ring lights and accessories at the most affordable prices.

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The Spectrum Aurora ring light complete video kit with side fill lights is perfect for video production. A professional lighting setup that fits in your bedroom. Now you can create endless content for Youtube, Snapchat, Instagram stories and Facebook Live videos. 



Lana Tarek: Sydney's Leading Feather Stroke Eyebrow Specialist

By Nikki Lalor For Spectrum
PUBLISHED: April 02, 2018

When we dream of having beautiful and gorgeous eyebrows, one person always comes to mind, the lovely and talented Lana Tarek.

 

TO WATCH THE FULL VIDEO OF LANA TAREK'S INTERVIEW WITH SPECTRUM CLICK BELOW


 

Lana Tarek is one of Australia’s most renowned eyebrow specialists. Her BROWCADEMY has become the top choice for people who want to learn and build their careers in the eyebrow and microblading field. 

 

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We at Spectrum are proud to say that she is one of the first Spectrum Artists and the best in her field, we eagerly decided to visit her BROWCADEMY to interview Lana Tarek and find out what makes her Microblading academy a success.

 

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Realisation of Lana Tarek’s Dream

During our interview with Lana Tarek, she said that it has always been her dream to become an eyebrow specialist. When Lana was young she revealed that she always had a flair for beauty, makeup, and brow shaping. However, it wasn’t until she dropped out from her university where she was studying Law for three years had she realised what she really wanted to do with her life. This incident paved the way for her to enter the beauty industry, which led her to fulfil her dreams of becoming Australia’s leading eyebrow specialist.   

 

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The Secret of Lana Tarek’s Success

When we asked Lana Tarek about how her business and career as an eyebrow specialist became so successful, she said that it was because she always focused on the basic foundation of her business, which is to make sure that they always meet the needs of their customers.

 

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Lana shared that it is important for her and her staff to have the proper skill set needed to produce the most realistic, fluffy-looking feathered brows that every customer demanded and that is why she took the time and effort to learn everything that she needed to know from different academies and workshops in order to develop her own unique technique and style that she can pass on in her BROWCADEMY workshops.

 

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Furthermore, Lana said that social media played a big part in her successful career. She said that a lot of her clients became the source of new customers for her business because as soon as customers are finished with their eyebrow service, they usually take a selfie with her and then tag their friends in social media bringing in new customers and advertising her business to a wide range of people. 

 

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Lana Tarek and Spectrum Aurora Ring Lights

When we asked Lana Tarek about Spectrum Aurora ring lights, she said that she had experimented with a lot of different types of lighting in the past, from natural lights to the light that you get from the flash of your phone. But only when she used the Spectrum Aurora ring lights did she get the great and consistent lighting that she and her students needs for her workshops.

 

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At the end of the interview, Lana Tarek said that they are proud to be the very first microblading academy to use the Spectrum Aurora ring light and added that it has been an honour for them to have their workshops lit up by Spectrum Aurora.

 


Makeup by Ariel Sydney Masterclass at The Concourse

By Nikki Lalor For Spectrum
PUBLISHED: March 20, 2018

Spectrum had the privilege of providing the official lighting for the talented and highly acclaimed makeup artist Ariel Tejada during his exclusive and very first Sydney masterclass held at the The Concourse in Chatswood.

make up by ariel masterclass


We sent in two of our lighting experts to make sure everything was perfect for Ariel on his big day.  Here’s their account of the whirlwind:

“The train ride into the venue was crazy, nothing new for the Sydney peak run – this was just a little taste of what were in for. Singing in backstage, we could feel the excitement building, we were about to attend a masterclass from the one and only Ariel Tejada, makeup artist to the stars, but not just any stars – The Kardashians! In saying that, with Ariel being the official makeup artist for Kylie Jenner, we knew we were in for a very special treat. We were about to be in the presence of a makeup titan.

 Make up by ariel tejada kardashian masterclass sydney


Walking on stage to setup our lights, the first thing we noticed was the luxurious setup, Zena Bechara and George Khouzame Group really delivered the goods. Stunning gift bags boasting products from cosmetic powerhouses Giorgio Armani, Kylie Cosmetics, Huda Beauty, Bobbi Brown and Benefit to name a few. Gorgeous flowers sprawling the stage, a gifting suite and VIP section backstage to die for, as cliché as it sounds, no detail was too small, everything was beautiful.

Make up by ariel tejada kardashian masterclass sydney flower cake


Setting up our LED panels was a breeze, we were briefed as to what Ariel wanted, a nice clean lightings setup– he wanted to make sure you could see every detail, so important for his work and his students, after all, it was all about bringing across the accurate colours, making everything pop. 

Make up by ariel tejada kardashians sydney masterclass 

As Ariel was busy backstage preparing himself for the masterclass, immediately you could pick up his attention to detail, everything was to be perfect. Just like his art.

The masterclass kicked off with a surprise, Ariel was gifted a stunning makeup brush with more than 50 carats of Diamonds, handmade from white gold from the talented designers at Nader Jewellers. The look on Ariel’s face was priceless, a “small” gift to mark the occasion. Amazing!

make up by ariel sydney masterclass tejada kardashians

We were then introduced to the model for the day, who was none other than the one and only Lana Tarek from Lana Tarek brows. A familiar face! (the team at Spectrum have collaborated with her before, such a kind soul, her work and talent speaks for itself).

Ariel’s masterclass focused on his signature striking red carpet look, popular with Kylie & Kendall Jenner. Watching him work was like being in the presence of a master painter, soft strokes and light layers, gradually building up the work of art. An absolute perfectionist. Something worth noting, Ariel swore on not using any primer! Another point he emphasised, was not to worry about mistakes, as they were easy fixes, it was make up after all.

make up by ariel sydney masterclass tejada kardashians

During the application, Ariel took questions from the eager students, here we discovered his humbleness and warm, fun personality. We were also treated to tidbits and makeup tips relating to some of his most famous clients, including Shay Mitchell.

make up by ariel sydney masterclass tejada kardashians

Right before our eyes we witnessed Lana’s face transform. The highlight was definitely the look on her face when she finally saw herself in the mirror, exquisite!

After the class, Ariel held a meet & greet photo op with his students. The media wall was lit by our Gold Luxe Pro V2 3 Point LED kit. The selfies were on tap, lighting is everything after all.

make up by ariel sydney masterclass tejada kardashians

What a day we had, learning so many tips and tricks, watching how our lights illuminated the transformation before our eyes, it was magical. At just 22 years old, Ariel showed talent beyond his years through his effortless style and impressive portfolio. A pure talent”. 

make up by ariel sydney masterclass tejada kardashians


Colour of Lighting and Make Up - The Facts

By Nikki Lalor For Spectrum
PUBLISHED: December 21, 2017

Have you ever checked the car mirror and realised your make up is just not right? It's most likely the lighting colour in the bathroom could be too yellow or red. Creating the right lighting environment is achievable and you don’t need to be an expert in lighting or makeup. If you're a beauty blogger/vlogger, a make up artist or a photographer it is a good idea to understand the scientific aspects of lighting to achieve the result you need from film or photography. 


THE EFFECTS OF LIGHTING COLOUR ON SKIN TONE
A hue that is too warm or cool will result in applying the wrong shades of colour.
  1. Yellow Light: will make you look tired causing to over apply concealer
  2. Red Light: will cause a pseudo healthy glow and therefore you could be under applying concealer
  3. Fluorescent lighting: It will cause your skin tone to look washed out and over application of bronzers or blush will result


    colour-temperature-comparison-kelvin-make-up

    The left image is lit under 6500K (Kelvin) which is a whitish/blueish light whereas the right image is lit under 4200K which is a more yellow light. The higher the Kelvin the whiter the light is and therefore the better the conditions for make up application. 

     

    UNDERSTANDING KELVIN 

    Kelvin is a unit of measurement to describe the hue/colour of a light source. This cannot be confused with temperature measurement . The higher the Kelvin value the whiter the light source is i.e sun light. For makeup application, 4800K-5000K is recommended as it is not too warm or too cool.

     

    colour-temperature-make-up-chart-kelviin
    Kelvin (K) is a unit to describe the colour temperature of the light. 2700-3000K is a soft warm light and suitable if you would like a healthy glow for photography and not make up application. 3500K-4100K is a neutral white light and its good for photography. 4800K-5000K is recommended for make up application and photography as it is not too warm or too cool. 


    DESCRIPTION OF KELVIN VALUES

    1. Less than 2000K: dim glow similar to a candle light
    2. 2000K - 3000K: soft white glow, suitable for living rooms and outdoor
    3. 3100K - 4500K: a bright white light; suitable for kitchen, bathroom or work places
    4. 4600K - 6500K: a bright blue-white light, similar to daylight; suitable for working conditions such as doing brows or lashes
    5. 6500K and up: a bright white hue of light, suitable for museums, retail spaces

     

    THEN WHAT IS LUMENS (ALSO IMPORTANT TO KNOW)?

    Lumens is the total output of light in other words the brightness output of the light.  The more lumens, the brighter the light and the lower the lumens the dimmer the light. Lumens are to light as:

    1. Kilograms is to apples
    2. Litres is to water

     

    ARTIFICIAL LIGHTING SOURCES
    So what are the best lighting sources if natural light is not available. Below listed is 3 lighting products best for make up application and photography. 

     

    1. Spectrum Aurora Gold Luxe Ring Light

    spectrum aurora make up ring light

    The Spectrum Aurora ring light has an adjustable colour temperature of 3000k to 5500K, you can choose if you want a warmer light or to mimic daylight. It features 240 individual LED light bulbs. The ring light emits 3850 lumens per metre and CRI (colour rendering index) of 95+. If you would like to learn more about Colour Rendering Index visit this link)

    2. Glamcor Light

    glamcor-light-make-up-salon

    The Glamcor light is HD Adjustable colour temperature from 2,700K to 5,600K. 

     

    3. The Make Up Light

    the make up light

    The Make Up Light has a CRI of 96+.  



    Red Dela Cruz, the UFC Octagon girl from the Philippines

    By Nikki Lalor For Spectrum
    PUBLISHED: November 27, 2017

    Red Dela Cruz is the gorgeous UFC octagon girl who recently celebrated Spectrum Aurora's 4th year anniversary with ring lights at the Hilton Hotel suite in Sydney, Australia. This was during the same week at the Sydney UFC Fight Night on the 19th November.

     red-dela-cruz-ring-light-spectrum-aurora-octagon-girl-hilton-hotel-sydney

     

    She was in a shoot featuring the transparent large round balloons with peach coloured tassels, the Spectrum Aurora Platinum ring light,  3 tiered peach coloured cake by "Cakes by Alixe" and the new beautiful Spectrum Aurora packaging.

    red-dela-cruz-ring-light-spectrum-aurora-octagon-girl-hilton-hotel-sydney


    Red Dela Cruz is from the Philippines in Quezon City and now spends her free time keeping her fans posted on her daily activities when of course she is not doing her duties in UFC. She hopes and aims to be among the main models in UFC.

    red-dela-cruz-ring-light-spectrum-aurora-octagon-girl-hilton-hotel-sydney

     

    In a quote she said she’s been working with UFC for the last two years now and perhaps one day she is going to be one of their main models.



    The ring light featured in Red Delacruz's photo shoot is the Spectrum Aurora ring light. In this video, you can see how you can best use the light for applying makeup or taking a photo of your make up work. 

     


    Roxy Jacenko, The Public Relations Queen from Sydney

    By Nikki Lalor For Spectrum
    PUBLISHED: November 24, 2017

    On her Instagram Roxy Jacenko, the popular Australian PR agent posted a picture of herself using the Spectrum Aurora ring light to take a selfie. Most of her followers thought that this product, manufactured and retailed by Spectrum was an amazing invention that is a must have for the modern girl.

     

     

    The Spectrum Aurora ring light having received such positive public interest may very soon see a boost in sales. It is already being used by renowned beauty and make-up artists. We all know Roxy is a fan of quality stuff and this ring light seems to have caught her attention.

     

     

    On her Instagram page, some of her fans claimed to have used the Spectrum Aurora ring light. Others were quick to state how they should get one. One of the drawbacks however, was that you couldn’t carry it with you in your purse. But who needs to carry a ring light? It is a great product for girls with a taste for makeup art, good looks and style. Considering it costs from $328 AUD, the Spectrum Aurora ring light is well within the grasp of most people.  

     

    Yesterday Roxy was celebrating with Paris Hilton at Birkenhead Point to launch her new fragrance.   

    The Spectrum Aurora ring light provides a 'wrap around effect' light resulting in a shadow free illumination. It is perfect for facial film and photography. 



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